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Hi, I'm Madison!

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I was born and raised on the east coast until I made the move to San Francisco & began a career in UX Design. I now reside back on the east coast in a little beach town known as Wrightsville Beach, NC. In my free time I enjoy surfing, cooking, and taking walks with my dog.

I am currently a UX Design Consultant at Helix Consulting Partners. I have worked in a variety of industries from FinTech, e-commerce, & education platforms to Web3 & Generative AI.

I strive to turn every interaction into a meaningful and memorable experience.

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Education

2021, remote

Google UX Design Certificate

Professional Certificate in User Experience Design

Completed rigorous training designed for UX job readiness. Completed 7 Courses including: UX research fundamentals, inclusive design, prototyping, responsive design, and using tools like Adobe XD and Figma.

2014 - 2018

University of North Carolina at Chapel Hill

Bachelor of Arts
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UX Design Experience

Sep '23 - Present

Bridge 2 Partners

UX Design Consultant

Provided design consultation on homegrown Sales & Service Product – work includes designs of dashboards, user flows and interactions to support deposit onboarding, self-service and lending applications.

Nov 21' - Present

Gravvy

Lead UX/UI Designer

Design lead collaborating with company founders and engineers to create UX for a startup FinTech in the charitable giving space. Product was designed from ground up and includes ability to create a portfolio of charities to support causes, AI to drive recommendations, and seamless accounting through interface with a DAF. Responsible for driving design recommendations, refining existing screens, introducing AI to product, rapid iteration on new concepts, user flow mapping, and overall user experience. Has helped drive solutions for several seemingly intractable issues.

May '22 - Present

Triality

User Experience Designer

Sole designer for Web 3 training startup. Designed a tokenized knowledge sharing platform for Web 3 Developers. The platform started as a question forum but evolved into a bigger project with an increased focus on education modules and specific company challenges.

May '23 - Present

Love Talla

User Experience Designer

Redesigned an e-commerce website consisting of new branding, improving the information architecture, and creating a modern shopping experience.

2023

YieldX

UX / UI Designer

Designed a Decentralized Perpetual Exchange used to trade crypto directly from a user’s wallet. I designed user-facing pages like a dashboard where positions are created and managed along with admin-facing pages.

2022

Lollipop

UX Designer

Created & implemented a landing page promoting a new NFT app, as well as POC for new app design.

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services

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UX Design

Craft seamless and intuitive user experiences that prioritize user needs and behaviors, ensuring a delightful and efficient journey through digital products.

Conducting user journey mapping and wireframing to optimize user flows

Iterating and refining designs based on usability testing and feedback

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UI Design & Branding

Create visually engaging interfaces that align with the brand's personality and leave a lasting impression.

Developing a cohesive visual language, including color schemes, typography, and copy.

Ensuring consistent brand representation across digital touchpoints for a unified user experience.

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User Research

Through a variety of research methods, I uncover valuable user insights to inform design decisions, ensuring products resonate with the target audience.

Conducting user interviews, surveys, and usability studies to gather qualitative and quantitative data.

Analyzing user behavior and feedback to identify pain points and opportunities for improvement.

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Strategy & Direction

Align user experience goals with business objectives, ensuring that design decisions contribute to overall project success.

Collaborating with cross-functional teams to define project goals and success metrics.

Developing UX strategies that balance innovation, feasibility, and market demands to drive project success.

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